How to Network Online and In Person to Get Placements
Breaking into the music industry requires talent, but networking is just as crucial. Whether online or in person, building relationships with the right people can open doors to placements, collaborations, and career-defining moments. Here’s how to effectively network in both spaces to maximize your opportunities.
Put in the Work: Make Your Move
Opportunities don’t just fall into your lap—you have to create them. Whether it’s sending out countless emails, DMing producers and artists, or attending events, making moves is essential. The grind never stops, and once you start making progress, the momentum picks up. Suddenly, it’s boom, boom, boom—your phone is lighting up with new opportunities.
Creating on the Go: The Power of Your Phone
Technology has changed the game. Artists and producers can now create music, market themselves, and network—all from their phones. While in the past, you had to show up in person to make a name for yourself, now you can connect with industry professionals from anywhere. However, despite this digital shift, nothing replaces real-life connections.
Social Media vs. In-Person Networking
Which is more powerful—social media or in-person networking? The truth is, both play crucial roles. Social media is an incredible icebreaker; it lets you introduce yourself, showcase your work, and get noticed. But real connections solidify when you meet someone in person. When the opportunity arises, pull up and make an impression beyond the screen.
Making the Most of a Studio Session Invitation
Let’s say you get invited to a session by an artist—what’s the right move? If you’re up-and-coming, it’s crucial to play it smart. Should you jump in and start pitching ideas, or sit back and vibe? The key is reading the room. Feel out the energy, build organic conversations, and don’t force anything.
Learning to Read the Room
Not every situation calls for the same approach. Sometimes, it’s best to be aggressive and shoot your shot. Other times, patience pays off. Take an L now, but position yourself for a W later. Understanding when to push and when to fall back is a skill that comes with experience.
Overcoming Timidity: Go for It
Every successful artist and producer has gone through a phase of hesitation. But if you really want this, you have to go for it. Rejection doesn’t hurt—it’s just part of the game. Being persistent and fearless in networking will separate you from the rest.
Confidence is Key: “Let Me See What You Got”
When an opportunity presents itself, be ready. Whether in a session, on a call, or through a DM, be prepared to showcase your work. Confidence in your craft will make people take you seriously.
Advice to Your Younger Self
If you could talk to your younger self, what advice would you give? The most common answer among successful producers and artists is to be more persistent and aggressive. Don’t be afraid to jump out there. The sooner you take risks, the sooner you’ll accomplish your goals.
Building Relationships and Getting Known
Success in music isn’t just about talent—it’s about relationships. The more people you know, the more doors will open. Whether it’s through social media, industry events, or word-of-mouth referrals, building a strong network is key to getting placements.
Emailing Beats and Putting Yourself Out There
Don’t underestimate the power of cold outreach. Emailing beats, sending DMs, and consistently putting yourself out there increases your chances of landing placements. The key is persistence—keep reaching out, and eventually, the right opportunity will come your way.
Final Thoughts
Networking in music is a combination of digital and in-person efforts. Leverage social media to introduce yourself, but always look for ways to connect in real life. Be persistent, fearless, and proactive in building relationships. The industry rewards those who put themselves out there—so go for it.