Music Marketing SECRETS from Helping 20,000+ Artists Win
In the fast-paced world of music, standing out is everything. After working with over 20,000 artists, we’ve uncovered the key strategies that separate those who make it from those who don’t. Whether you’re starting from zero or looking to scale up to 50,000 fans, these insights will help you level up your music career.
The Journey from 0 to 50,000 Fans
Every artist starts somewhere. The key to growing your audience isn’t a secret formula—it’s about consistent effort, smart marketing, and adapting to the moment. Each step you take should bring you closer to your next level, and the only real choice is to develop organically.
Why TikTok Live is a Game-Changer
If you’re not on TikTok Live, you’re missing out on a massive opportunity. TikTok rewards real-time engagement, and artists who leverage live streaming can build deeper connections with their fans. It’s not just about performing; it’s about storytelling, interaction, and making people feel a part of your journey.
Promoting Your Music the Right Way
Music marketing is an art. It’s a mix of branding, organic growth, and paid advertising. A strong marketing plan includes:
- Branding: Create a unique identity that resonates with your audience.
- Marketing: Consistently push your music through various platforms.
- Paid Advertising: Use strategic ads to maximize reach and ROI.
- Out-of-the-Box Strategies: Experiment with unconventional promotion methods to stand out.
Everyone Wants to Be a Star
One hard truth: even when you help someone blow up, they’ll still want to take the credit. That’s the nature of the industry. Focus on your journey and keep pushing forward.
Your Story Will Evolve
Your story isn’t set in stone. Chapter 1 doesn’t need to look like Chapter 2 or 3. As you grow, your narrative will change—and that’s okay. Your audience connects with evolution, so embrace it.
Content is Temporary – Keep Moving Forward
No one cares about your past content as much as you think they do. While consistency is key, don’t get caught up in old posts. The industry moves fast, and if you’re not consistently tweaking your approach, you’ll fall behind.
Track Your Click-Through Rates
It’s not enough to just put your music out there—you need to see if people are actually clicking through to your song. Use analytics to track engagement and adjust your marketing strategy accordingly.
Going Viral Organically
Sometimes, you can blow up organically without spending a dime. But relying on luck isn’t a strategy. Instead, create shareable content, engage with your audience, and let the algorithm do its thing.
Be Smart with Your Budget
Don’t overspend on something that doesn’t retain fans well. Test your marketing strategies before pouring money into them. If it doesn’t bring real engagement, it’s not worth it.
The Right Mindset: Nothing Lasts Forever
The hype, the trends, and even your current success—it all fades. Stay adaptable and focus on long-term strategies like building an email list and owning your audience.
Your Website is Your Powerhouse
Social media is unpredictable. Platforms change, algorithms shift, and you can lose access to your fans overnight. That’s why every artist should have a website. Use it to collect emails, sell merch, and control your fanbase as cheaply as possible.
TikTok Shop: Selling More Than Music
Monetization isn’t just about streams. TikTok Shop is a powerful tool for artists to sell merch, exclusive content, and more. The more ways you have to generate income, the more sustainable your career will be.
Preparing for Your Next Release
By the time you’re ready to drop your next song, you should already have a plan. Build your audience, test your marketing, and engage consistently so that when the moment comes, you know exactly what to do.
Success in music isn’t about overnight fame—it’s about strategy, persistence, and adaptability. Follow these principles, stay consistent, and keep pushing forward. Your big moment could be just around the corner.